Born and raised in Houston, Texas, Zach has always believed one thing: local looks good on you. After graduating from Texas Tech University and spending more than a decade teaching group fitness in the Houston area, he learned firsthand that community isn’t accidental—it's built. One handshake, one high-five, one connecting thread, one shared moment at a time.
His love of custom apparel stretches back to his college days, where he began designing pieces that blended local pride with a polished, preppy feel. A Brand Named Local is simply the grown-up version of that passion: a brand built to honor the places, people, and moments that make life feel grounded.
Today, as the unofficial (and self-appointed) Hometown Hero of the brand, Zach creates apparel that feels classic, confident, and full of heart.
Because local doesn’t mean “born here.”
Local means you belong.
Local means you’ve put down a piece of yourself.
Local means you showed up and stayed.
And if you ask me, local looks good on you.